Best Place To Buy Board Wax HI TECH Why do they call it sex wax? The guys at Hi Tech didn’t know, but postulated appropriately that it’s because sex sells. I found out at www.mrzogs.com that it was so named “because it sounded phonetically cool” and it was “a great spoof on Madison Avenue’s not so subtle attempts to use sex to sell a product.” Technically, it is meant to … [Read more...] about MauiTime Best of Maui 2003: Best Place to Buy Board Wax on Maui: Hi Tech