Sephora is back in Whaler’s Village. Sephora opened the doors on its brand new Maui store with a blessing by Alika Ho and a ribbon-cutting. This is the first Maui Sephora location and only their second Hawaii location, although they’re planning to open a third in Waikiki. Their previous Whaler’s Village location closed in early 2000.
Sephora West Coast Regional Vice President Lisah Poore and District Manager Lourdes Von Kruss were excited to be on hand to congratulate the new staff and local store director Trisha Yamaguchi on their nearly 4,000-square-foot store. That store is packed with more than 13,000 products from over 200 brands. Sephora has earned its reputation as a beauty store Goliath that wants you to try before you buy.
“Sephora offers the most innovative and unique way to shop, where an array of prestige cosmetics are showcased in gorgeous open-sell gondolas and linears instead of glass cabinets,” said Yamaguchi. “So clients have the freedom to discover and play in a stress-free shopping environment. Sephora is always changing in order to maintain our status as the leader in the beauty industry. Meeting the needs of our clients is the most important part of our job and we are constantly forecasting and launching the latest trends in beauty.”
Sephora stays on top of those trends for clients by sponsoring make-up at designer tents during Fashion Week in New York. That’s where Sephora pros like Erik Soto absorb the latest looks and then train local Sephora staff members. The Sephora Pro Team has about 15 members. Soto was on hand for two days at Sephora to assist the cast member color artists and explain the new trends fresh from September in New York.
“Sephora customers are truly savvy, sometimes they have researched products so well online when they come in,” said Soto. “Even men are becoming more aware of utilizing skin care and products that cater to men. It is a growing segment for Sephora. As cast members in the store we don’t have favorites, and each product itself has its merits on what that particular item does.”