What do we do with all of those old telephone books? The Berry Company has the answer. The publisher of the Hawaiian Telcom Directory is partnering with schools in Hawaii to launch the #SmallBizBigOutcome phone book recycling drive and environmental awareness campaign.
The Berry Company is launching the environmental awareness campaign on the islands of Hawaii, Kauai, Lanai, Maui and Molokai. Local schools on each island will compete to collect the most outdated telephone directories–keeping the directories out of landfills through recycling.
All participating schools will receive a cash prize for their involvement in the program, and one school will win a grand prize. The grand prize winner will be selected based on book collection totals and efforts to engage and educate students about recycling and protecting the local environment.
“Berry’s recycling drive helps to protect the local environment, but also raises funds for neighbor island schools, and we’re grateful for the support from our local community partners that help bring this campaign to life,” said John Lambert, branch manager of The Berry Company in Hawaii. “We love seeing how students of all ages get involved and learn first-hand the difference recycling can make.”
After the close of the contest, Hawaiian Telcom Directories, which are 100-percent recyclable, will be shipped off-island for recycling. On Hawaii, Kauai, Lanai and Maui the materials will be converted into a variety of new products, including building insulation, writing and copier papers, newsprint and paper towels.
The directories from Molokai will be processed at a waste-to-energy facility where they will be used to generate a valuable source of renewable energy for Oahu.
Berry is also partnering with local food banks, including the Maui Foodbank, to host a community food drive. By using the recyclable directory delivery bags, Berry encourages the community to fill the bags with nonperishable food items and donate them to local food banks.
For more information about reusing, repurposing and recycling, visit Berry’s online hub dedicated to spotlighting business and residents working to create positive change, SmallBizBigOutcome.com. There you can also find more information about the recycling drive, drop-off locations and hours, as well as a list of the participating schools and food banks.
The campaign runs through May 15, and is in conjunction with the 2016 Hawaiian Telcom Directory delivery on the neighbor islands.
Photo: David Shankbone/Wikipedia