Fashionistas will soon flock to the Four Seasons Maui for home furnishings and couture threads. Retailer Seaside Luxe operates the 22 Knots Boutique inside the Four Seasons and recently partnered with Missoni to bring its full line of Italian decor and ready-to-wear apparel to Maui and the Big Island at Hualalai.
“Missoni is probably one of the hottest designers of our time and his connection with the fashion-forward customer who indulges in a chic resort lifestyle couldn’t be a more perfect fit for Seaside Luxe,” said Lee Ann Sauter, CEO and Founder of Seaside Luxe. “At Seaside Luxe, we aim to provide the most discerning of luxury shoppers that one-of-a-kind buying experience that allows them to browse and discover a curated array of ‘must-have’ and ‘can’t easily find at home’ designer merchandise, while also showcasing some of the biggest international fashion and resort wear trends. The Missoni collection at Seaside Luxe is one we know our customer won’t want to leave the islands without.”
Two Missoni-inspired cabanas have been installed at the Serenity Pool. There they display the iconic striped fabrics Missoni is known for. The beach towels, cashmere blankets, pillows and throws are all available at the resort and the furnishings can be shipped. Seaside Luxe is also currently installing a lounge with a custom awning and outdoor rug outside the 22 Knots Boutique that showcases Missoni as well. Inside the boutique you’ll find their latest collection of swimsuits, cover ups, shorts, skirts, caftans and robes along with a sampling of accessories.
Rosita and Ottavio Missoni launched their family-owned and designed line of resort wear in Italy in 1953, and now it’s a second and third generation family-run business.