Subaru Hawaii has launched its fourth annual “Share the Love” sales campaign to benefit several Maui non-profits. The automotive company will donate $250 for each new 2014 or 2015 Subaru car sold from November 1 to December 31 to the Maui Humane Society, Hawaii Wildlife Fund and Big Brothers Big Sisters Hawaii. Money will also go to other non-profits in the state including Hawaiian Humane Society, Hawaii Island Humane Society and Kauai Humane Society.
During the past four years, Subaru Hawaii has donated more than $100,000 to area non-profits through the “Share the Love” sales campaign. “We are delighted to have such strong community partners join us in this year’s Subaru Hawaii ‘Share the Love’ sales campaign,” said Glenn Inouye, Senior Vice President, Servco representing the Subaru Hawaii Dealers. “In addition to again partnering with Big Brothers Big Sisters Hawaii, we’re also excited to support Hawaii’s natural wildlife and companion animal non-profits, both areas of interest to many of our Subaru owners. And this year, our partnership extends to all islands where we have dealerships, including Oahu, Maui, the Big Island and Kauai.”
In addition to raising funds for the non-profit partners, the “Share the Love” campaign brings the message of each local charity to the community. “We are very excited about being a part of the ‘Share the Love’ campaign,” said Jennifer McGurn, Director of Development and Community Outreach at the Maui Humane Society. “It is wonderful to have community business partners work with non-profits to raise awareness about important community issues. The Maui Humane Society (and all of our shelter pets) are thrilled.”
Subaru is sweetening the deal for the non-profit partners by encouraging the public to vote for their favorite participating non-profit organization at Subaru Hawaii’s Facebook page starting Nov. 1. At the end of the campaign, Subaru Hawaii will award the organization with the most “votes” an additional $5,000.
Hannah Bernard, President of Hawaii Wildlife Fund, said it is so important to get support from businesses with like values and compassion towards the local community. “We encourage everyone to participate in this very effective social media campaign by ‘liking’ the Subaru page and then choosing Hawaii Wildlife Fund as their preferred organization,” Bernard said. “For the last several years, HWF was the winner in this campaign and the donations that Subaru made to our work were essential to the success of our sea turtle recovery and marine debris recovery efforts statewide. Our organization depends on partnerships with conscientious businesses such as Subaru Hawaii to conduct our wildlife conservation projects.”
Photo of green sea turtle: Wbuttrill/Wikimedia Commons