In November we reported that Subaru would donate money every time someone bought a car in the month of December. Subaru also had a popularity contest on their Facebook page where you could vote for your favorite non-profit. That “Share the Love” event brought in $6,700 to the Hawaii Wildlife Fund and $2,300 to the SPCA Maui in car sales and an additional $5,000 for the Hawaii Wildlife Fund for winning the fan favorite.
We are delighted to give back to the community by supporting our local non-profit partners,” said Glenn Inouye, senior vice president of Servco representing the Subaru Hawaii Dealers. “The Facebook contest, in particular, was very well received by the public. It was a very close and exciting race right up to the very end.”
Subaru Hawaii’s Share the Love event donated $250 for every new vehicle sold by Subaru Hawaii dealers from Nov. 1 to Dec. 31, 2011. In total, the Share the Love event raised $25,300 for a group of great causes. In addition to Hawaii Wildlife Fund and SPCA Maui, the other three non-profits were Hawaii Literacy, the Oahu SPCA and the Hawaii Island Humane Society.
The public also had an opportunity to vote for their favorite participating non-profit organization on Subaru Hawaii’s Facebook page. At the end of the sales event period on Dec. 31, Hawaii Wildlife Fund received 45 percent of all votes and earned an additional $5,000.
“Hawaii Wildlife Fund’s multiple, ongoing conservation projects will benefit from Subaru Hawaii’s generosity and the publicity of the Share the Love campaign,” said Cheryl King, Hawaii Wildlife Fund vice president. “We can only hope that other businesses recognize the importance of giving back to the community so we can all work together to protect our natural resources, which makes Hawaii a better place to visit and live.”
“Being a part of Subaru Hawaii’s Share the Love campaign has been fantastic in so many ways,” said Whitney White, SPCA Maui president. “We support an awesome company with a superior fleet of vehicles and they support non-profits to do their work in our Hawaii communities, making us all winners. SPCA Maui extends a Mahalo Nui to Subaru Hawaii for this contribution which will help us save thousands of dogs and cats from homelessness and suffering through our spay/neuter programs.”