Pacific Biodiesel recently hired Joy Wynne Galatro as its new Marketing Director. Galatro, a brand strategist and marketing communications professional, has expertise in developing strategies and integrated marketing that build the brand throughout all parts of an organization.
Galatro was most recently Vice President of Brand Strategy for Walker Brands, an award-winning branding firm based in Tampa, Florida. During her 15 years with Walker, she handled all aspects of developing strategies and executing programs encompassing advertising and marketing, employee and customer communications, training and orientation programs, sales centers, special events and public relations. Prior to joining Walker, Galatro worked with Tampa Electric Company, where she led an in-house marketing team assigned to several subsidiaries.
At Pacific Biodiesel, Galatro will plan and oversee the company’s strategic marketing efforts. She will spearhead promotion of the company through marketing and community education events and programs as well as guide the marketing team in developing communications to various customer, community and industry audiences.
“We are lucky to have found someone with such breadth of experience coupled with Joy’s excitement and commitment to our mission,” said Kelly King, co-founder and Vice President of Pacific Biodiesel. “She will represent us well.”
Galatro is a graduate of the University of South Florida with a bachelor’s degree in advertising. She’s a graduate of Leadership Tampa and a former member of the board of directors for Powerstories Theatre, a nonprofit theatre for women and girls that was awarded the 2010 National Arts & Humanities Youth Program Award. She also volunteered as a life story historian for LifePath Hospice in Tampa.
“The innovation Pacific Biodiesel has consistently demonstrated in sustainability and renewable energy inspires me just as much as the fact they started right here on Maui and continue to make an important impact across this state, nationally and internationally,” Galatro said. “I’m incredibly honored to become a part of their team. Maui was my childhood home. Although I achieved great career success on the Mainland, I am excited to be back home here where I can help make a difference in this community.”
Founded in 1995, Pacific Biodiesel established and operated the very first retail biodiesel pump in America and for the past two decades has built a solid reputation as a leading pioneer in the renewable energy industry. With more than 70 employees statewide, the company excels in constructing and operating biodiesel-processing plants, advancing process technology, and producing and marketing quality fuels.
Photo courtesy Pacific Biodiesel