Ocean Vodka‘s unique new bottle design has received an international packaging award. The new bottle, described as a contemporary expression of the ancient hand blown glass fishing net float, received the renowned Silver A’ Design Award in the A’ Packaging Design Competition’s packaging design category. The A’ Packaging Design Competition, based in Italy, aims to highlight the excellent qualifications of best packaging designs and greatest packaging design concepts worldwide.
Ocean unveiled its new bottle design across the state in September of 2014; the new bottle was released on the Mainland in January. Ocean CEO Shay Smith said the company redesigned its packaging because the vodka’s original standard straight-wall stock bottle did not convey the brand position or unique properties of the product, which is made using deep ocean mineral water as a blending ingredient.
“With the oceans covering 71 percent of our planet’s surface, the neck of the [new] bottle is angled to mimic the Earth’s axis with a disproportionate amount of glass sediment placed opposite and perpendicular to balance the vessel,” said Jim Grannan, the project leader of the awarded work.
“With the name of the brand and key ingredient being the ocean, ocean-only artifacts became the criterion for the design process, and the glass fishing floats from the mid-1800’s became the primary element,” Smith said about the inspiration for the new bottle design. The company selected cerulean blue to allude to ocean water.
The A’ Design Accolades are organized and awarded annually and internationally in multiple categories to reach a wide, design-oriented audience. The ultimate aim of the A’ Packaging Design Competition is to create a global awareness for good design.
Ocean Organic Vodka also recently received the Tastings 2014 International Review of Spirits Gold Medal for Creativity in the Packaging Competition, Best Embossed Label. The company also was a 2015 Winner of the GD USA American Package Design Award for creative excellence.
The Silver A’ Design Award is a prestigious award given to top 5% percentile designs that exhibits an exemplary level of quality in design. Entries to the A’ Packaging Design Awards are peer reviewed and anonymously judged by an expert jury panel of prominent academics, influential press members and experienced professionals. Nominated packaging designs are voted on pre-determined evaluation criteria to highlight only the best packaging design works.
In addition to reaching top international media, A’ Packaging Design Award winners are listed at World Design Rankings (Worlddesignrankings.com), are highlighted at Design Classification (Designclassifications.com) platform and are showcased at DesignMag.org which lists the best designs from all countries in all disciplines.
Learn more at Whatisadesignaward.com.
Photo courtesy of Ocean Organic Vodka