We know that the fine coffee grown on Maui is sensational, but it feels good to hear coffee industry giant Starbucks say it too. The certification only goes to those using sustainable and ethical farming of their coffee, the coffee farms in West Maui are doing their best for the aina and employees. Everyone should go celebrate by having a cup of coffee at the MauiGrown Coffee shop on Lahainaluna.
See the full press release below:
MauiGrown Coffee receives Starbucks’ Coffee C.A.F.E. certification
LAHAINA, Maui, Hawaii – January 29, 2015 – It’s official! MauiGrown Coffee has received certification in Starbucks’ Coffee and Farmer Equity Practices (C.A.F.E.).
Starbucks Coffee Company initiated its C.A.F.E. Practices to evaluate, recognize, and reward producers of high-quality sustainably grown coffee that they purchase, while promoting social, economic and environmental standards in participating farms. The environmental standards and employment practices of MauiGrown Coffee were screened and tested, and passed with flying colors to be one of Starbucks’ suppliers.
“MauiGrown Coffee is excited to be accepted into this elite club of coffee farmers and producers,” said Kimo Falconer, president of MauiGrown Coffee. “Starbucks has made a true commitment to ensuring the ethical sourcing of coffee and we are excited to be recognized by this responsible certification program.”
Starbucks’ coffee connoisseurs have been enjoying MauiGrown Coffee’s exceptional coffee varietals at select store locations nationwide. In fall 2012, MauiGrown Coffee’s signature Maui Mokka® was chosen by Starbucks Coffee to be included in its esteemed Starbucks Reserve Coffee product line, as well as being served in select Starbucks Clover stores. According to Starbucks, the company screens through thousands of coffees from all over the world, and only a precious few are exceptional enough to become a Starbucks Reserve Coffee.
For more information, visit info. The MauiGrown Coffee Company Store is located at 277 Lahainaluna Road in Lahaina, Maui, call 808-661-2728 for information and/or store hours.
MauiGrown Coffee ships their coffee varietals to wholesalers and retail customers statewide, on the U.S. Mainland, as well as internationally.
Photo by: Kathleen Giambalvo