[Note: this story has been updated to include Hawaiian Electric’s explanation as to why they ultimately removed this post.]
When you’re dealing with instances of shocking mass murder, like the Sept. 11, 2001 terrorist attacks that killed more than 3,000 people in New York, Washington DC and Pennsylvania, I suppose there’s no right or wrong way to commemorate the day, which was 14 years ago today. Some methods, like quiet reflection or honest introspection, are probably better than most, but when it comes right down to it, it’s up to each of us to decide how best to remember that day.
That being said, Maui Electric Company–which is in the midst of a high-profile, highly controversial merger with Florida-based NextEra Energy–pulled a real bone-headed move today. On its Twitter page, MECO shared a Facebook post from its parent Hawaiian Electric Co. (which now seems to have been deleted) that they were remembering the dead of 9/11 with recipes.
You heard me. Here’s the screenshot of the original post:
The recipes, for those who eat when faced with geopolitical tragedy, are for ice cream gelatin (pictured above), white chocolate pretzel clusters and BBQ bacon sliders with bleu cheese (the last one, presumably, because some people simply must eat pork when confronted with the actions of radical Muslim terrorists).
Normally, here’s where we’d helpfully include a link to where you can get more information, but in this case, you’re on your own.
When asked why Hawaiian Electric made the post and then deleted it, company spokesperson Sharon Higa offered this statement: “We apologize for this post. That was not our intent. Every Friday we post a recipe with the #foodiefriday. This particular post was made in error. We took it down as we agree it doesn’t reflect our heartfelt thoughts on this day.”
Though Hawaiian Electric apologized for the post in a comment on MauiTime’s Facebook page, they did not post any explanation or apology for the post on their own Facebook page.
Photo of the World Trade Center wreckage on Sept. 11, 2001: Chief Photographer’s Mate Eric J. TIlford/US Navy/Wikimedia Commons