[UPDATE: Shortly after this post went up, a company spokesperson emailed to say that the amount raised was now over $5,600.]
Burger King Hawaii’s holiday campaign to raise money for Aloha United Way’s Angel Tree Program—which benefits the Salvation Army—has raised nearly $4,000. since its Nov. 10 launch. BKHI initiated the campaign as a simple way for its customers to make small donations toward Christmas gifts for children in need.
During the campaign, Burger King employees invite customers to add a donation from $1 up to their orders at the register or drive-thru window. “Any amount is welcome—it all adds up to meaningful gifts,” said Denise Yamauchi, BKHI Managing Director. “All our employees are very excited to be continuing this wonderful holiday charity drive after last year’s successful debut,” she said.
Those making donations at the register will receive gift tags to sign and post on the walls, adding to the community spirit of collective giving. “We look forward to seeing our walls fill up fast with tags,” Yamauchi said. “It’s a community effort everyone can be proud to put their name on.”
Each week, BKHI will work with Aloha United Way to process the donations and match them to a requested gift through The Salvation Army’s Angel Tree Program. “We’re pleased to partner with Burger King and The Salvation Army again this year,” said Cindy Adams, Aloha United Way President and CEO. “This program is rewarding and touching for everyone involved, because at times, some of the children ask for modest things that many of us take for granted, such as school supplies, backpacks and toiletries.”
The donations collected on each island will stay local, and be used for The Salvation Army’s gift requests for recipients on that island. Last year’s campaign raised nearly $9,000, which bought approximately 300 gifts. BKHI hopes to top last year’s campaign, setting a $10,000 goal. Customers will be able to make donations through Dec. 15.
Photo: Wikimedia Commons