Ocean Organic Vodka has introduced a new bottle design inspired by old glass fishing net floats. The Maui-based company said the new, patent-pending bottle design better depicts the brand’s ultra-premium position.
“Packaging is a key differentiator (and sizable expense) for brands in the spirits industry and we spent more than a year designing and testing various forms,” said Shay Smith, Hawaii Sea Spirits CEO. “In an over-saturated category like vodka, packaging is key to establishing proprietariness as well as the brand platform.”
The traditional glass floats that inspired the new design were first used by the Norwegians in the mid 1800s. Today, they are recognized as collectors’ items around the world and have served as a sign of the Japanese fishing culture in Hawaii.
To further demonstrate Ocean Vodka’s global relevance, the neck of the bottle is angled to mimic that of the earth’s axis, according to the company. The bottle also showcases an evolved version of a more “timeless” logo mark.
Ocean introduced the new bottle in the Hawaiian market in September. It will be released across the Mainland beginning in January 2015. Ocean Vodka will now be sold in the new bottle at $32.99 for 750ML; additional sizes of 50ML, 375ML and 1L also will be available.
Photo: Jessica Pearl