Located on Hwy. 37 in Kula
Open Tues.-Fri., 11am-5pm; Sat.-Sun., 11am-4pm
878-8381 or www.kulacountry.com
“Fresh” is a word that’s been brutally abused. Case in point: fast food joints that, with a straight face, sell their de-thawed hockey puck patties, freezer-packed buns, flavorless tomatoes and wilted lettuce as “made fresh.”
But there really is no better word to describe the ambrosial wares at Kula Country Farms—ripe, radiant fruits and veggies bursting with color and life, plucked from the vine and kissed by the sweet Maui sun.
The farm, for those unfamiliar, is located on Highway 37 near the 377 junction. They’ve got a roadside stand where you can peruse an array of grown-on-site goodies, plus delicious jams and syrups and other products.
Of course, the problem is, unless you live Upcountry, that’s quite a haul for groceries. (Plus, if you’re trying to do the whole sustainable, enviro-friendly thing, that’s a lot of petrol to burn for a head of lettuce.)
There is a solution, if not a very well publicized one—Kula Country Farms delivers. The process is simple: you fill out an order form, specifying the exact items and quantities you want (minimum $20, which gets you a lot), and they bring it to you in a tightly packed cardboard box. They’ll go anywhere on-island, but to minimize travel, they only deliver to businesses, and only if 10 or more people are interested in getting regular deliveries, according to farm rep Elsa Forsberg.
Right now, the only participating locations are the Kahului YMCA and the Pacific Whale Foundation store in Maalaea. But Forsberg says they want to expand; all they need is a phone call (878-8381) or an e-mail (email@example.com) confirming at least 10 people are interested.
Seriously—next time you go to the grocery store, add up the cost of your produce. If you’re getting your recommended daily allowance like Mom told you to, you’re almost certainly dropping at least $20 a week, and probably more. And chances are what you’re buying isn’t nearly as flavorful, local and, yes, fresh as the goods at Kula Country.