A few weeks ago I attended a talk by Mike Lee (“World’s Toughest Programmer”) about entrepreneurship. One of his stories was such an eye opener that I asked him to write it down for me.
Mike told a story about the lessons you learn while doing actual work and interacting with real entrepreneurs. It is the stuff you won’t learn in business school or even read in books about entrepreneurship but more like the stuff you pick up along the way. Enjoy:
It was an example of something I got from my mentor that was not necessarily something he told me so much as something I learned. I call the lesson, “how to become a regular at a restaurant.” It’s pretty simple, you find a restaurant near you and try it. If you like it, you go there regularly and get to know the people who work there, and eventually the people who own the place.
This not only makes it more pleasant to go out, it’s also a shrewd business move. When you need to meet someone, you can recommend a place. You know exactly where it is, and how long it takes to get there. You arrive unflustered, ready to do business, ready to win.
If the person is meeting you there and ask the staff about you, it is quite impressive when they know you. When you get there, as a regular, you will receive great seating, priority service, and a tremendous amount of respect. It will put you in a positive context, and give you an advantage in your meeting.
There is another thing. When you make a restaurant your own,
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