First, Maui had its own vodka. Now it will have its own rum, produced and distilled right in Upcountry Maui. Hawaii Sea Spirits, the makers of Ocean Organic Vodka, have announced it will be adding a new tropical organic spirit–Deep Island Hawaiian Rum Wave–to their product line-up.
The rum is described as an ultra premium spirit made from organic sugar cane and blended with deep ocean mineral water. The new product is being produced at Hawaii Sea Spirits Organic Farm and Distillery in Kula. The rum will be available for purchase and sampling at The Farm starting Sept. 1 and will be available for distribution throughout the state a month later.
“Deep Island Hawaiian Rum was inspired by our appreciation for sugar cane as a truly remarkable ingredient in creating distilled spirits,” said Bill Scott, Hawaii Sea Spirits Master Distiller, in an Aug. 25 company news release. “It’s not only our goal but our passion to produce the cleanest, most mixable, luxurious spirits that showcase the unique qualities of the organic sugar cane and deep ocean mineral water blend.”
The new rum was named for its cultural relevance as well as for its physical description of Hawaii. “Deep Island Hawaiian Rum embodies the very spirit of our tropical islands,” said Shay Smith, HSS CEO in the same news release. “Not only are the Hawaiian Islands the deepest in the world, but also our way of life is deeply rooted in horticultural nurturing. This particular clear rum is dubbed ‘WAVE’ to further depict our respect for the energy in water that brings life to our islands.
“Within all spirits, rum is the third largest category globally and is one of the top cocktail calls around the world,” Smith added. “It also has nearly 25 percent market share of all spirits in Hawaii. Given our ability to craft such a distinct and unique taste profile, we are confident that consumers and the trade will be excited about this new product.”
Hawaii Sea Spirits plans a limited release for introduction in Hawaii this year and a full release in the US mainland markets beginning 2015.