The National Retail Federation (NRF), in their 2009 Halloween Consumer Intentions and Actions Survey conduced by BIGresearch, reports that 29.6% of consumers say the economy has “affected spending plans” for their Halloween celebrations this year and 2.4% are nixing celebrations altogether. Of those still partaking in All Hallows Eve activities, on average, each over-18 individual is expected spend $56.31 (down $10.23 from last year)—of which, $20.75 is estimated to be spent on costumes, including those for children and pets. The report gets really analytical when they announce the top ten costumes, of this forthcoming season, for adults, children and pets. The rundown for the lattermost from first to last: Pumpkin, Devil, Bowties/Fancy Collars, Witch, Superdog/Supercat, Princess, Bat, Dog (not quite sure about that one, even if it’s a cat costume), Angel and Bee. Now that I’ve warned you, you can make your pooch proud by either avoiding the humdrum altogether, or ensuring you’re on the cutting edge the of what’s popular at the Birken & Bailey’s Too 2nd Annual Howl-o-ween Party featuring a pet parade at 4pm and a costume contest at 5pm. 875-9805.
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