Pacific Whale Foundation
PWF deserves this win for all they do to raise awareness about humpbacks, including the important role they play in the ocean’s ecosystem and the global threats they face. But we love them because they get people—conscientiously and carefully, of course—up and close and personal with our majestic annual visitors, offering spectacular views of slapping fins and beaching backs. In all honesty, one of our biggest disappointments with this Best of Maui is that it didn’t come out during whale season so we could get an eye-popping 3D image of a blow hole in action. Ah well, there’s always next year.
300 Maalaea Rd., Suite 211 , Wailuku, 249-8811, pacificwhale.org @jacobshafer
Runner Up: Surf Rider Foundation