The Shops at Wailea has appointed Hue Oldham as Director of Marketing. Oldham has worked in the luxury hospitality field in a multitude of capacities.
Prior to joining The Shops at Wailea, Oldham managed the Marketing and Public Relations efforts of The Royal Hawaiian Hotel and The Kahala Hotel and Resort in Honolulu. Most recently, she opened the very first Bloomingdales in Hawaii, located at Ala Moana Center in Honolulu.
Oldham previously spent 12 years in operations and Public Relations and Marketing management positions at The St. Regis Princeville Resort on the island of Kauai.
“I am thrilled to be joining Maui’s premier shopping and dining destination,” said Oldham. “It’s such an exciting time in The Shops evolution. I look forward to developing fun and exciting promotions and special events for our resort community. The Shops at Wailea has an exceptional reputation in the travel industry: globally, nationally, and here in Hawaii. I’ve been working closely with a number of my new ohana at The Shops at Wailea and am excited to be a part of such a talented team.”
As Director of Marketing, Oldham will develop and implement new marketing strategies to strengthen relationships with the Shops resort partners and community organizations. Communication, product marketing and the development of new promotions and special events will also fall within Oldham’s responsibility.
“The Shops at Wailea continues to grow as Maui’s most visited shopping destination among domestic and international visitors,” said Brian Yano, General Manager for The Shops. “We are excited to have Hue join our team, and believe her experience will bring great value through new marketing strategies that drive revenue and brings growth to our tenant portfolio.”
Photo: Wikimedia Commons