BEST ACT OF PUBLIC RELATIONS
Cold Stone Creamery
On July 19, the owner of the Cold Stone Creamery franchise in Lahaina visited the Maui Time World Headquarters. He brought with him a free ice cream cake for the office made from devil’s food cake, vanilla ice cream, Oreo cookies and chocolate shavings. The gift was meant to publicize a July 29 corporate-wide fund-raising event for the Make-A-Wish Foundation. As you can see, it didn’t work. But it was a valiant effort nonetheless, and we’d like to encourage other frozen dessert manufacturers to mimic this technique. 900 Front St., Lahaina, 667-2744. [AP]
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